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Marketing, a big thing right? But before come to this question I would
like to ask why people consider it as a big thing to deal with? And the simple
answer is they actually don’t follow the right strategy to deal it. Some people
thinks that it is just making a product or providing services to them, it is
selling process not the marketing and here people will fall and gradually they
are getting into decreasing graph of their business or services because you
will not get the customers always by selling, you need marketing strategy to
get customers or clients. So here it not that much big thing although you have
to do is a good marketing strategy by considering these five points.
Ø Product or Services:- If your product or services doesn’t have the quality as the customer
desires then whatever you can do you will no longer survive in the competition.
So do research about your niche and get the best out of it. Second thing know the tactics of your
competitor why they are ruling the market and do the same things but according
to your plan. “People will see your products and services not the strategy’’.
Ø Price: - It is the most common aspect to discuss about, after all the first
question arises whenever someone wants to buy the product or services is its
price. People generally don’t want to spend a lot if they have other options of
the same product or services so it very important to keep the price as much as
low and product quality should be high. But lowering the price doesn’t mean
that the product will seems like cheap thing, it must a reasonable price so
neither the customer feels losing the pocket nor the seller feels losing his
product or services in cheap price.
Ø Place: - Marketing and the place both are connected
together because marketing should be done according the place. Price varies
according to the place where one product is one price at one place and the same
product have different price at different place. But there is an exemption some product have
so much recognizable that it must not varies all the way. Place matters for the
price but more than it matters a lot for marketing.
Ø Packaging: - Often we hear from the peoples that ‘’Jo
dikhta hai wo bikta hai’’ means You brought what you see. Packaging is the most
important element for marketing because people will first see the packet not
what actually exist inside the packet, so it is very important good packaging.
Products which are not packed now a days peoples are not considering it as a
safe product they think it is cheap and unhealthy. So whatever you are selling
try to pack it and sell, it will make a trust between you and your customers
and also the product will be more durable. Marketing is not that complex but
people make it, just a little bit more effort can make difference and that difference
can enhance your marketing.
Ø Promotion: - You can make a product but if you can’t visualise it to people how can they will buy. Yes promotion is the final stage but it is
the most important stage where you start showing your product to general public
whether the medium is traditional, digital or both method. But if you want to
reach vast people in less time then you should go for Digital marketing. Promotion
not only means let people know about the product or services it is about
tracking the customer and understanding their desires and these all facilities
can be obtain from digital marketing.
Thank you.


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